Exploit the new
realities.
Today’s new realities fit neither the assumption of the Left
nor those of the Right. They don’t mesh
at all with “what everybody knows.” They differ even more from what everybody, regardless
of political persuasion, still believes reality to be. “What is” differs totally from what both the
Right and the Left believe “ought to be.”
The greatest and most dangerous turbulence today results from the
collision between the delusions of the decision makers – whether in
governments, in top managements of business, or in union – and the realities.
But a time of turbulence is also one of great opportunity
for those who can understand, accept and exploit the new realities. One constant theme is, therefore, the need
for the decision maker in the individual enterprise to face up to the realities
and resist the temptation of what “everybody knows,” the temptations of the
certainties of yesterday, which are about to become the deleterious superstitions
of tomorrow. To manage in turbulent
time, therefore, means to face up to the new realities. It means starting with the questions: “What
is the world really like?” rather than with the assertions and assumptions that
made sense only a few years ago.
ACTION POINT: List three new opportunities created by
demographic shifts – changes in the composition of the population and workforce
– and the shift from national to regional to transnational economies. Pursue them.
Managing
in Turbulent Times
Quoted from The Daily Drucker, February 2, page 38
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